Next time you are looking at the planet Mars you might be surprised to know that a little bit of Ferrari is in orbit around it. Because in 2003 someone at Ferrari came up with a glorious idea for one-upmanship in the marketing game. When the European Space Agency (ESA) launched a satellite to explore the red planet it attached a small ampoule of Ferrari Rossa Corsa paint to the side of the spacecraft. To show the red planet what a real red from planet Earth looks like, according to Ferrari.

Rossa Corsa was the shade of red that Ferrari used on its Formula One racing cars at that time.

However, if you think all Ferraris are red you are very much mistaken. We had the privilege of doing a behind the scenes tour of the Ferrari factory earlier this year. Including quite a while in the restoration section where we were struck by the number of older Ferraris that were painted in all sorts of interesting colours. Many looked gorgeous in finishes such as two-tone pastels in blue-and-white and green-and-white, burgundy and many more non-red hues.

Indeed, the people working in the restoration area turn up their noses at Ferraris that had been redone in what they call despairingly, ‘resale-red’. All the more so if the latest owner’s idea of red really didn’t suit the lines of the car.

So it didn’t surprise us to learn the title of the latest exhibition at the famed Galleria Ferrari that's part of the company's facility in Maranello is ‘Non Solo Rosse’, which translates into English as ‘It's not Just Red’.

Which brings us back to the planet Mars. Because a replica of the Mars Explorer satellite with, of course, the ampoule of Rosso Corsa paint is on display as part of the Non Solo Rosse exhibition.

Should you happen to be in Italy between now and the end of April 2010 you are welcome to view the latest exhibition at Galleria Ferrari, which is included in the entry price for the public tour of the Ferrari facilities.

And if you are really into your Ferraris, why not stop at Abu Dhabi on your way to/from Australia? There you can visit the first ever Ferrari theme park – that's right a Ferrari theme park! It's located adjacent to the Yas Marina circuit, the site of the Abu Dhabi Formula One Grand Prix.

The world’s first theme park from the iconic Italian marque features the world’s fastest roller coaster emulating the feeling of being in an F1 car. A G-force experience taking passengers on an adrenalin-pumping ride up over 62 metres, through the roof and back down again. There are state-of-the-art racing simulators using a similar system as those used by the Ferrari racing team. A flume ride journey through the heart of a Ferrari 599 engine. A driving and racing school for junior drivers. And the ability to take an aerial voyage over Italy following a Ferrari. And much more.

All of this will be contained in a huge building that encloses 10 hectares. It's covered by a gigantic roof in a double-curve shape based on the lines of a Ferrari GT.

Note that the Ferrari theme park hasn't been completed at this stage and its opening may not overlap the aforementioned Galleria Ferrari exhibition.