Honda, a world leader in low emission, fuel efficient vehicles, has taken Hybrid technology to new heights… literally.

In an Australian media first, massive billboards featuring the new Honda Accord Euro are illuminated by green solar power; with green energy electric backup. Just like a Hybrid.

Outdoor advertising specialists, APN Outdoor have installed solar panels on several of the billboards around Australia.

Honda Australia Marketing Manager, John Pranger said the idea of the solar billboard campaign was immediately attractive.

"Honda’s well-earned reputation for minimising its environmental impact made this opportunity very attractive. Our goal is to leave blue skies for our kids and harnessing natural energy sources goes a long way to achieve this. We also thought, as this has never been done before, it’s perfect for Honda to lead the way."

Honda subsidiary Soltec commenced production and sales of ultra-thin solar panels throughout Japan in October 2008.