|
April 1 2009
Hyundai Re-Calls Pav The Dog
The new Hyundai i30cw wagon has joined the multi-award winning i30 hatch range.
As part of the i30cw wagon launch process, Hyundai is bringing ‘Pav’ the famous Terrier back to the small screen.
A series of six 15 second product-based ads are being broadcast on television, highlighting the key features and the awards that the i30 range has won to date.
"Since the launch of the i30 hatch back in October 2007, we have seen the car’s popularity increase month on month," said Oliver Mann, Hyundai’s General Manager of Marketing.
"Prior to developing this campaign, we undertook research amongst i30 owners and small car intenders.
Along with quality and good value, drivers were continually surprised by the unexpected features that the i30 range has to offer. This led us to develop the new campaign theme ‘Full of Unexpected Surprises’".
Creatively the campaign strategy is designed to appeal to small and medium car buyers, with particular attention to 25-49 year singles or couples looking for a lifestyle vehicle or with particular transport needs.
Apart from loyal Hyundai owners, the campaign aims to appeal to those not currently considering Hyundai, as they hold greatest sales potential for future sales growth.
|
Print Article
Submit Feedback
Email This Article
