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30/05/2010, 23:41
By EWAN KENNEDY
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The TAC (Transport Accident Commission) in Victoria has introduced a movie-making competition in an effort to reduce road deaths amongst young people.
Would be short-film makers are being asked to illustrate the dangers of partying in a car. The competition, called ‘The 2010 Make a Film Make a Difference (MAFMAD) – nice title, particularly the ‘mad’ bit.
Film makers aged up to 25 years old have a month to submit their ideas on the 2010 theme, Party in the Car.
The TAC’s road safety and marketing manager, John Thompson, said when several young people travelled together, especially at night on their way out, the interpersonal dynamics within the car were often similar to those at a party.
“Multiple passengers significantly increase the risk of an inexperienced driver crashing. They are a dangerous distraction, especially when alcohol-affected,” said Thompson.
“Passengers can potentially encourage risk-taking behaviour – and the more passengers in a crash, the greater the chance of someone being killed or injured.”
The TAC points out that in Victoria in 2009, 14 per cent of license holders were aged 18 to 25, yet this group represented 23 per cent of driver deaths.
“Through MAFMAD, the TAC asks young people to send a message to their peers that will help us reduce this over-representation of young Victorians in the road toll,” Thompson emphasised. “We’re looking for ideas for short films that are creative, credible and above all not preachy.”
This year, TAC’s online communication will be increased through the MAFMAD Facebook page. There you can also view past films at www.youtube.com/tac and give your ratings on those films.
The best two short film ideas in the 2010 competition will win a $20,000 production budget and the help of a mentor to produce their film, plus $5,000 prize money.
The winning films will be shown across movie screens and at music festivals next summer.
More information about how to enter is available at www.mafmad.com.au/. Move quickly, because a month will pass very quickly, and there's always the danger of yet another horrible crash caused by a hyped up driver at any time now.
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