New technology, new approach to driving: The 308
The Peugeot 308 is a new, compact and spacious vehicle, representing a totally new offering for today’s motorists.
Due to its many strengths the 308 will appeal to many buyers, such as couples, modern families, senior citizens and active young people who desire a type of car which does not fall into existing categories, such as hatchbacks and MPVs.
It will also introduce a range of new technologies such as grip control, dynamic roll control, a heads-up display, distance alert as well as an automatic electric parking brake, which will further contribute to driving enjoyment and safety.
The 308 is also respectful to the environment with an efficient range of engine options, with CO2 emissions starting from a mere 130g per kilometre.
With the introduction of the 308 CC, Peugeot is strengthening its status as leader in the Coupé-Cabriolet sector.
This new CC associates elegance, expressive design and dynamic performance with a blend of comfort and enjoyment, while expressing good road holding.
Its innovative comfort and safety equipment symbolises its top-of-the-range credentials: a neck heating system (airwave system), active roll-over protection bars and the world’s first side head airbag built into the front seats.
This 79th Geneva show also provides Peugeot with the opportunity to illustrate the Company’s leading role as a producer of low CO2 vehicles and other key environmental initiatives, whether it is a two, three or four wheel vehicle.
One of the objectives of the Company is to offer everyone a mobility solution that reduces both CO2emissions and fuel consumption.
This strategy has been achieved through research and the adoption of relevant environmentally friendly technical solutions. Today, Peugeot is the uncontested European leader in vehicles offering low consumption and low CO2 emissions.
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