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Proton has launched Australia's lowest priced new car with the
arrival of the 1.6 litre Proton S16 sedan, which will go on sale
December 1st with free on road costs providing a retail price of
$11,990 drive away.
Proton originally forecast the S16 as potentially Australia's
lowest priced sedan however with favourable currency trends the S16
will now be the lowest price new car available here.
The Proton S16 is a four-door sedan powered by a 1.6 litre twin
cam engine with a full suite of standard equipment including AM/FM/CD
audio system, power steering, air conditioning, remote central
locking with immobiliser and alarm, drivers SRS airbag and seating
for five, including 5 cup holders.
According to Proton Cars Australia general manager sales and
operations Billy Falconer the S16 represents exceptional value for
money in a package that redefines the entry level for new car buyers.
"S16 will be the only new four door sedan available in
Australia for less than $16,000 and will outpoint low-cost hatches
and three-door models by offering a 1.6 litre engine and great
equipment levels," said Mr Falconer.
"Proton is known for its Lotus engineered ride and handling
and strong styling and will now also be known for its market leading
value. "Our dealer network has embraced the new S16 already and
there is a two month waiting list on dealer stock however customers
can book a test drive ahead of the on sale date. "Miss Universe Australia 2009 winner Rachel Finch will be the
face of the new Proton S16 and will be featured in TV commercials and
print advertising campaigns," he added
Along with a low purchase price the Proton S16 will be economical
to own and run with excellent fuel economy sipping an average of just
6.3 litres/100km as per ADR 81/02 while producing 82kW at 6,000 rpm
from its 1.6 litre Campro IAFM engine.
As a four-door sedan the S16 offers exceptional space efficiency
particularly compared with entry-level three door hatches in a
similar price range. S16 boasts a capacious 413-litre boot significantly bigger than
many larger and more expensive rivals. Like all Proton passenger cars the S16 will be covered by a full
three year unlimited kilometre warranty along with three years free
roadside assistance and a seven-year anti-corrosion warranty.
It will be available in five colours including solid white, solid
red, mountain blue, tranquility black and genetic silver along with a
range of accessories including body kits, spoilers, alloy wheels,
boot liners and reverse sensors. The Proton S16 will be launched in GX manual form only however a
GX auto variant will arrive in early 2010. The initial S16 GX will only be available for a limited time in
its current spec at the price of $11,990 drive away.
July 2010 will see the introduction of the new S16 GX with
increased specifications and also a GXR variant both in automatic and
manual form, which will include additional features such as dual SRS
airbags and ABS as standard on all variants. The high spec GXR will
also have alloy wheels, reverse sensors and fog lamps as standard.
S16 Launch dates
S16 GX Manual - December
2009
S16 GX Auto - February 2010
S16 GX Manual (increased spec,
replaces above GX) - July 2010
S16 GX Auto (increased spec,
replaces above GX) - July 2010
S16 GXR Manual - July 2010
S16
GXR Auto - July 2010
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