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11/04/2010
By EWAN KENNEDY
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During March, Toyota sold its five millionth vehicle in Australia.
Unfortunately, Toyota says it can’t exactly specify which car it was or on what date it sold. Which is a pity, because this is obviously a huge occasion for the Japanese company and it would have been nice to put a name to the car and the buyer.
Toyota is a major player in many areas of the automotive industry in this country and has been for the past 47 years. This is a relatively short history compared with Ford and Holden, but it's a significant period when you consider that Japanese vehicles were held in such low regard in their earliest days. How things have changed, ‘Made in Japan’ is now a proud boast of anyone selling products from that country.

Around 2.1 million of the sales were of commercial vehicles, the other 2.9 million were passenger models.
Such has been the pace of expansion of Toyota that the latest million sales took less than five years, while more than 20 years were required to sell the first million.
The number one seller has been the Corolla, a car that was built here for many years, though nowadays all are full imports. Some 1.1 million have been retailed to date. Toyota Australia says ours was the first export market to receive this iconic model. It also claims ours was the first country outside Japan to build the Corolla, though the Americans are apparently disputing this fact.
Camry, which is still produced in Australia, sits in second place in the Toyota sales tree with 740,000. Hot on the wheels of the Camry comes the Toyota LandCruiser (including Prado) with sales only a few thousand lower than the Camry.
Toyota Camry is invaluable to Australia because it brings in many millions of export dollars from quite a few countries; particularly those in the Middle East, where you see them everywhere. Indeed, more Aussie built Camrys are sold outside this country than locally.
VFacts sales figures that came in just as we were putting this piece together show that Toyota has just completed its fifth straight year (60 months) at the head of the sales charts. It seems that five is Toyota Australia's lucky number at the moment.
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