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Toyota Australia is to
launch an all-new model for Australia, to be known as "Rukus",
before the middle of the year. In Japan the car is known as the
Toyota bB and in the US it is marketed to the younger generation as
the Scion B. Our images are of the 2010 US Scion B model. This model
is powered by a VVTs 2.4 litre four cylinder petrol engine. Toyota
have not revealed Australian specifications or pricing ... but the Ruckus oops, Rukus name is in place
“New
Toyota Rukus is an urban utility vehicle with head-turning styling
that projects an aggressive appearance,” said a Toyota Australia
marketing manager, Scott Thompson. Mr Thompson said Rukus is designed
to bring young, urban trend-setters to the Toyota family - especially
those who have never previously considered a Toyota. "It will
be a case of 'Rukus' by name and ruckus by nature," he said.
"This is a car that's designed to be different, with a
boxy shape that has become iconic. When it's launched late in the
first half of this year, it will certainly stir up the small-car
market - creating a 'ruckus', if you will." The Rukus will vie
for position against the Kia Soul – also a funky, squared-off urban
runabout.
Mr Thompson said Toyota Rukus will be offered to
urban dwellers as a blank slate. "It will be loaded with great
standard features, but we expect many owners to express their
individuality by making their car stand out from the pack. "That
might involve wild paint jobs, funky wheels or other ideas, limited
only by the imagination of owners - and what's legal.
"Potential
customers have told us they want this style of car. We've listened
and we're responding.
"Rukus is designed to be different:
it's not for everyone. It's a bit like Vegemite: it's an acquired
taste," Mr Thompson said.
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